Settings - Competitors

Competitor settings control how other brands are mentioned and linked in your content.

Fields

Field	What to enter	Why it matters
Competitor Rules	Free-text instructions	Controls comparison framing and mention behavior
Competitor URLs to Exclude	One URL per line	Blocks links to specific domains

Example rule patterns

• Never mention CompetitorX positively.
• Position us as a faster alternative to CompetitorY.
• In comparison content, emphasize our advantage in <feature>.

Why this section matters

Without explicit rules, AI content can accidentally promote competitor brands or link to competitor pages. These controls keep every article aligned with your competitive strategy.